Both Toyota as well as Lexus are currently quite proud to be the presenting sponsors for the upcoming 20th annual Environmental Media Awards. The Environmental Media Awards is a star-studded event that salutes all of the creative teams that are behind film, music as well as television productions which specifically raise the public awareness for certain environmental issues. This is done through incorporating certain environmental images into the messages of their work as well as greening up their operations through various means.
The nominees for awards this year include “Grey’s Anatomy” as well as “The Simpsons” in the television category.
According to Dian Ogilvie, who is the senior VP for the Toyota Motor Corporation in North America said that the entertainment industry is playing an important role in raising a lot of awareness about environmental issues. These Environmental Media Awards are designed to honor all of the creative minds that have been educating, influencing and inspiring behavior that is environmentally responsible.
Toyota has brought a number of environmentally responsible decisions and choices to the roads. They have done this by creating a number of vehicles working in conjunction with the environment. Lexus and Toyota combined together offer seven different gas and electric hybrid vehicles that range from a mid sized sedan sized vehicle to an SUV. Toyota’s core technology right now is hybrid vehicles, and all of the environmental benefits that they offer are both clear as well as measurable. Early on in this year, the Lexus and Toyota hybrid global sales reached to 2,000,000 units, and 1 million of those units were sold in the United States alone. The total hybrid sales across the globe have so far led to an approximation of 11 million tons fewer of Co2 emissions versus gasoline vehicles with a similar size as well as performance.
Lexus is leading the luxury automobile brand, and they have four different hybrids in their car line up. They made their mark in the year 2005 when they introduced the first luxury hybrid vehicle, which was the RX 400h. Ever since then, a new type of hybrid vehicle has been released by Lexus nearly every single year. The RX, a hybrid vehicle, is a luxury utility style vehicle that is now known as the 450h, plus it is completely improved for the upcoming 2010 model year.
This was the year that Toyota made the announcement for the 2010 Prius in its third generation. This was the hybrid that began it all, and it is arriving bigger and even better while bringing brand new technological enhancements to the field including a ventilation system that is solar powered and a smaller and more efficient component system. The engine is larger, the interior is roomier, and the Prius is still the best in class when it comes to the EPA’s estimated mpg fuel economy, with a 50 mpg fuel economy estimate.
Photo Credits: greenlagirl
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